In this tutorial, you learn how to add a free trial to a subscription. A free trial is nothing more than an introductory offer you define in App Store Connect. The type of the introductory offer is Free. Let's look at the steps you need to take to add a free trial to a subscription.

Adding an Introductory Offer

Visit App Store Connect in your favorite browser. Select Apps from the grid of options and click the app you want to add a free trial to. From the Features section on the left, choose Subscriptions. A free trial is always associated with an auto-renewable subscription.

How to Add a Free Trial to a Subscription

Select the subscription group the subscription belongs to.

How to Add a Free Trial to a Subscription

From the list of subscriptions, select the subscription you want to add the free trial to.

How to Add a Free Trial to a Subscription

Scroll to the Subscription Prices section, click the + button, and choose Create Introductory Offer.

Adding an Introductory Offer to a Subscription in App Store Connect

Choose the countries or regions for the introductory offer.

Adding an Introductory Offer to a Subscription in App Store Connect

Set the start date and the end date for the introductory offer. The end date is optional. If you don't define an end, the introductory offer doesn't expire.

Adding an Introductory Offer to a Subscription in App Store Connect

The next step is important. To add a free trial, you need to set the type of the introductory offer to Free. By selecting the Free radio button, you can further customize the duration of the free trial. You can choose from a range of predefined options.

Adding an Introductory Offer to a Subscription in App Store Connect

Confirm the introductory offer to add it to the subscription.

Adding an Introductory Offer to a Subscription in App Store Connect

Multiple Introductory Offers

A subscription can have multiple introductory offers as long as they don't conflict with each other. Each subscription has its own introductory offers. This means you can define a free trial of one week to a monthly subscription and a free trial of two weeks to a yearly subscription.